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Special knowledge to create and develop a new and effective channels of communication with customers - corporate media!
Who recommended:
• Marketing Director
• Head of Marketing
• Marketing managers
• Professionals in PR
• Advertisers
Contents:
• Why should the corporate media?
• What should be the corporate media?
• Who needs to create and publication of corporate media?
• Who can help me?
• How much will it cost?
• What will the impact and how to measure it?
• Experience in a real project:
◦ create a project;
◦ choice of partner;
◦ Project Coordinator in the company;
◦ useful ideas from experience;
◦ What next?